A very large entertainment conglomerate which owned several popular
venues offering various multi faceted entertainment avenues like
Multiplexes (Cinema), Ice Rinks, Comprehensive facilities exclusively
for Children’s entertainment, Aquariums and Gaming Centres wanted to
integrate their offerings on one single web based interface to enable
consolidation of offerings and create an awareness of the large spectrum
of services offered to all their discerning customers.
A single point of information and enablement also helped cross sell
opportunities across the spectrum of services, creation of ‘value
packages’ which will provide customers benefits by way of aggregation of
various services. Thus the conglomerate could sell more business and
service more customers, and the customers by aggregating their
requirements could access services to their choice of entertainment at
concessional / discounted rates.
The Tickets were being sold separately at the venue by the Company and
the customers had to procure tickets from each facility. Thus the
customers could not be classified and given discounts based on Category
and usage. Besides, idle inventory could not be promoted and it remained
unsold and unutilized.
Arowana’s Solution was a web based interface, which could be accessed by
the customer online or through their mobile. The system provided a
single source of information on all facilities with availability. The
booking system could reserve time slots and provide value packages which
were built around optimizing the Company’s overall offerings with a
view to maximize the earnings and also provide ‘best in class’ amenities
to the customers.
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